San Diego Triathletes
San Diego, CA
The San Diego Triathletes (SDT) aimed to establish a vibrant brand identity that reflected both the club's lively nature and the essence of triathlon. The logo treatment captures the dynamic fluidity inherent in the activities of triathlon - swimming, biking, and running.
To promote their club, SDT wanted eye-catching kits that would distinguish them from other in a race. The design incorporates SDT's signature triangle pattern and sun motif, integral to the club's distinct identity.
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Logo, Cycling kit, and Triathlon kit
T-shirt, Swim cap and Banner