San Diego Triathletes
San Diego, CA
The San Diego Triathletes (SDT) aimed to establish a vibrant brand identity that reflected both the club's lively nature and the essence of triathlon. The logo treatment captures the dynamic fluidity inherent in the activities of triathlon - swimming, biking, and running.
To promote their club, SDT wanted eye-catching kits that would distinguish them from other in a race. The design incorporates SDT's signature triangle pattern and sun motif, integral to the club's distinct identity.
. . . . . . . .
Logo, Cycling kit, and Triathlon kit
T-shirt, Swim cap and Banner
![](https://cdn.myportfolio.com/294e9c96fb964e3ac5dbca737edfe056/70bdb966-d945-43ef-b9fc-859a4464869d_rw_1200.jpg?h=ea4a4998fe051b97870db566fcc6f245)
![](https://cdn.myportfolio.com/294e9c96fb964e3ac5dbca737edfe056/aaf33e56-8fbe-4fee-90bd-47a59d5f01de_rw_1200.jpg?h=808229c8fe904046fc315a2a911cd182)
![](https://cdn.myportfolio.com/294e9c96fb964e3ac5dbca737edfe056/2bdd94bd-e7b7-4a9c-a7be-85fc65e8a32d_rw_600.jpg?h=7d5456d27cb0b58af3c19e8e53992b80)
![](https://cdn.myportfolio.com/294e9c96fb964e3ac5dbca737edfe056/93e28d9a-e653-42c2-9641-c223d275aa5f_rw_1200.jpg?h=fe70e8524489af6b54abcbdef2612ee1)
![](https://cdn.myportfolio.com/294e9c96fb964e3ac5dbca737edfe056/6d837236-03a3-48d0-a4dd-32cf62fbeecf_rw_1200.jpg?h=b2fa3eebe0f9fd2c17804b4facba29ec)
![](https://cdn.myportfolio.com/294e9c96fb964e3ac5dbca737edfe056/fe552f44-243c-4be8-bd5d-b10bf5096caa_rw_1200.jpg?h=3d3c5424f093d1ddfed644dbf6ee5082)