Club Kit | Cycling Cap | Cycling Socks
San Diego, CA - The goal was to create an identity that was both high-performance and approachable. The design features a custom-illustrated hippo—nature’s most powerful herbivore—as the central mascot, paired with a bold "I Eat Plants!" callout on the side panels. By combining a lighthearted character with a clean, repeating "Vegan Powered Athlete" typographic background, I created a kit that stands out in the peloton while making a strong, joyful statement about plant-based strength.
